- Motorists
- Passengers
- Pedestrians
Bus advertising includes a wide range of formats and audience targeting opportunities:
Bus Rears
Exterior bus formats are one of the best out of home formats to deliver a high coverage and frequency. Bus Rears are no exception. Allowing for an extended dwell time for motorists and passengers gives the opportunity to communicate slightly more information than on other large format poster or digital panels.
Double Deck Mega Rears
Also available on single deck buses, these are great for long term brand building, like a full mega bus wrap but at a fraction of the cost.
Streetliners
Known as ‘The pedestrians notice board’ Streetliners are seen by pedestrians due to their positioning on the bus. At between 10 and 13 foot in length it allows for clear and concise creative.
Bus Passenger Panels
Used for targeting a very different audience to the external panels, bus passenger panels are aimed at bus users young and old. Predominantly targeting a C2DE audience. A long dwell time allows for a CTA to be taken there and then via a mobile devise or to communicate more information to the bus passengers. Bus Passenger panels will very often deliver a high value of overshow once your official campaign has ended.
