Based on research from Royal Mail MarketReach, Ethnographic Quant – 2014, door drop mail is kept in a household for on average 38 days, this is because people find the information useful and often refer to it.
There are a number of methods, all of which have merits but it will come down to the individual campaign requirements.
This is one of the most effective methods to cover full postcode areas. Unlike other door to door mail delivery services Royal Mail is the only provider that has access to all flats and gated communities, increasing your reach. There would also never be a conflict of interest in a single delivery plus only 3 advertisers as a maximum per drop meaning your message isn’t getting lost amongst other literature.
A team delivering only your leaflets, allows your literature to be delivered without being clouded by other leaflets, free newspapers or other mail.
We think this should be called VERY Smart Drop because it is exactly that! It is extremely targeted mail distribution utilising mosaic profiles and Royal Mail data that is used on a local, regional and national scale.
It allows you to reach your chosen target profile within a certain geography reducing wastage and therefore cost, as well as carbon footprint.
If you would like to know more about leaflet distribution and how it could help your business please contact us, we would love to hear from you.